summary.psm: Summarizing Price Sensitivity Meter Analyses

Description Usage Arguments References See Also

View source: R/psm_functions.R

Description

summary method for class "lm".

Usage

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## S3 method for class 'psm'
summary(object, ...)

Arguments

object

an object of class "psm", usually a result of a call to psm_analysis.

...

further arguments from other methods - will be ignored in the summary

References

Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price" Proceedings of the 29th ESOMAR Congress, 139–167. Online available at https://rwconnect.esomar.org/a-new-approach-to-study-consumer-perception-of-price/.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" Proceedings of the American Marketing Association Advanced Research Techniques Forum.

See Also

A comprehensive description of all elements of an object of class "psm" can be found in psm_analysis.

The generic summary function.


alletsee/pricesensitivitymeter documentation built on Oct. 15, 2018, 9:18 p.m.