tunafish: Tunafish Data

Description Usage Format Source References Examples

Description

OBS: 6000 (1500 transactions of 4 choices)

Usage

1
data("tunafish")

Format

A data frame with 6000 observations on the following 11 variables.

hhid

household occasion

alt

alternative brands:

Skist-water

Skist-oil

ChiSea-water

ChiSea-oil

br1

=1 if Skist-water

br2

=1 if Skist-oil

br3

=1 if ChiSea-water

br4

=1 if ChiSea-oil

choice

=1 if purchased

display

=1 if the brand was on special display

feature

=1 if the brand was featured in sales paper

income

household income, $1000

netprice

price - coupon value if a coupon were used

Source

http://principlesofeconometrics.com/poe4/poe4.htm

References

ERIM public data base, James M. Kilts Center, University of Chicago Booth School of Business. Thanks to Dr. Danny Weathers, Marketing Department, LSU for providing data file.

Examples

1
2
data(tunafish)
## maybe str(tunafish) ; plot(tunafish) ...

ccolonescu/PoEdata documentation built on May 13, 2019, 2:17 p.m.