Description Usage Format Source References Examples
OBS: 1000 (250 transactions of 4 choices)
1 | data("tunafish_small")
|
A data frame with 1000 observations on the following 11 variables.
hhid
household occasion
alt
alternative brands:
Skist-water
Skist-oil
ChiSea-water
ChiSea-oil
br1
=1 if Skist-water
br2
=1 if Skist-oil
br3
=1 if ChiSea-water
br4
=1 if ChiSea-oil
choice
=1 if purchased
display
=1 if the brand was on special display
feature
=1 if the brand was featured in sales paper
income
household income, $1000
netprice
price - coupon value if a coupon were used
http://principlesofeconometrics.com/poe4/poe4.htm
Source: ERIM public data base, James M. Kilts Center, University of Chicago Booth School of Business. Thanks to Dr. Danny Weathers, Marketing Department, LSU for providing data file.
1 2 | data(tunafish_small)
## maybe str(tunafish_small) ; plot(tunafish_small) ...
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