adwords: Clicks and Impressions of a Google AdWords campaign

In christophrust/FunRegPoI: Functional Linear Regression with Points of Impact

Clicks and Impressions of a Google AdWords campaign

Description

This data set contains daily impresssions and clicks of an anonymous Google AdWords campaign related to an outdoor shop over the period of roughly two years. This data has been provided by Crealytics GmbH, Germany.

Usage

data("adwords")

Format

A data frame containing the variables id (an identifier for the keywords), date, keyword_string (the string for advertised keywords), impressions (the number of displayed ads) and clicks (the daily amount of clicks).

Source

Crealytics GmbH.

References

Liebl, D., Rameseder, S., Rust, C. (2018) Improving Estimation in Functional Linear Regression with Points of Impact: Insights into Google AdWords.

christophrust/FunRegPoI documentation built on April 10, 2022, 2:22 p.m.