R/choicetools.R

In cnchapman/choicetools: Tools for Choice Modeling, Conjoint Analysis, and MaxDiff analysis of Best-Worst Surveys

#' choicetools: Utility functions for conjoint analysis and MaxDiff.
#'
#' This package has a mixture of didactic functions for choice-based
#' conjoint analysis and production functions for MaxDiff data, especially
#' for working with MaxDiff data from Qualtrics surveys.
#'
#' @section Choice-based Conjoint Analysis:
#' For choice-based conjoint analysis (CBC), choicetools provides didactic
#' functions to create a CBC
#' experimental design, to make a "survey" in CSV format that implements those
#' designs
#' and may be completed using a simple spreadsheet editor (such as Google
#' Sheets), to import respondents' answers from such a sheet (as CSV), and
#' to estimate the CBC utilities.
#' These functions are probably most useful in a classroom setting to
#' demonstrate how CBC works, or as part of an analyst pre-testing a survey
#' design for their own purposes before implementing it in a commercial
#' platform.
#'
#' There is experimental code for CBC to determine the attribute importance
#' of CBC attributes.
#'
#' @section MaxDiff:
#'
#' @section Other Functions:
#'
#'
#' @docType package
#' @name choicetools
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