facebookincubator/GeoLift: Synthetic Control Method to Calculate Lift at a Geo Level

GeoLift is an end-to-end solution to measure lift at a geographical level. It is a flexible and robust implementation of Augmented Generalized Synthetic Controls. The package provides tools to perform power calculations to plan future studies, market selection, as well as inference to calculate the lift of a study. GeoLift allows for flexible geo-grain definitions but is recommended for geographic aggregation levels of cities or higher for daily or weekly data. To run a GeoLift experiment at least 25 pre-treatment periods and over 20 geo-units are recommended.

install.packages("remotes")
remotes::install_github("facebookincubator/GeoLift")