MarketCorrelations | R Documentation |
MarketCorrelations
calculates a notion of similarity between markets
to help inform the combinations of treatments.
MarketCorrelations(data)
data |
A data.frame containing the historical conversions by geographic unit. It requires a "locations" column with the geo name, a "Y" column with the outcome data (units), a time column with the indicator of the time period (starting at 1), and covariates. |
A Dataframe where each column represents the closest market to the market in the first column, ordering them by their correlation factor.
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