GeoLift_Test: GeoLift Example Data - Test

GeoLift_TestR Documentation

GeoLift Example Data - Test

Description

Simulated data of daily conversions for 40 US cities for a period of 90 pre-intervention days followed by a 15-day campaign on the cities of chicago and portland. This dataset provides information to run a GeoLift test for the two markets that received an intervention.

Usage

GeoLift_Test

Format

A data frame with historical information to run a GeoLift analysis:

date

Date in yyyy-mm-dd format

location

Name of the city

Y

Number of conversions


facebookincubator/GeoLift documentation built on May 31, 2024, 10:09 a.m.