GeoLift_Test | R Documentation |
Simulated data of daily conversions for 40 US cities for a period of 90 pre-intervention days followed by a 15-day campaign on the cities of chicago and portland. This dataset provides information to run a GeoLift test for the two markets that received an intervention.
GeoLift_Test
A data frame with historical information to run a GeoLift analysis:
Date in yyyy-mm-dd format
Name of the city
Number of conversions
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