absolute_value.plot | Daily Incrementality or ATT plot function for GeoLift output. |
AppendAgg | Calculate the total and test market's aggregated KPI by time... |
ASCMExecution | Augsynth execution. |
build_cluster | Build cluster to parallelize operations across nodes in... |
ConfIntervals | GeoLift Confidence Intervals |
CorrelationCoefficient | Calculate correlations between input markets. |
cumulative_lift | Calculate cumulative lift |
cumulative_value.plot | Plot the accumulated lift effect. |
fn_treatment | Auxiliary function to generate the treatment variable D. |
GeoDataRead | Data reading function for GeoLift. |
GeoLift | GeoLift inference calculation. |
GeoLiftMarketSelection | GeoLift Market Selection algorithm based on a Power Analysis. |
GeoLiftMultiCell | GeoLiftMultiCell inference calculation. |
GeoLiftPower | Power Calculation for GeoLift for known test locations. |
GeoLiftPowerFinder | Power calculations for unknown test market locations, number... |
GeoLiftPower.search | Power calculations for unknown test market locations, number... |
GeoLift_PreTest | GeoLift Example Data - PreTest |
GeoLift_Test | GeoLift Example Data - Test |
GeoLift_Test_MultiCell | GeoLift Multi-Cell Example Data - Test |
GeoPlot | Plotting function for Exploratory Analysis. |
get_date_from_test_periods | Link dates to GeoLift time periods. |
GetWeights | Function to obtain the synthetic control weights. |
Lift.plot | Aggregate Lift plot function for GeoLift. |
limit_test_markets | Limit the amount of test market potential elements. |
MarketCorrelations | Get within market correlations for all locations. |
MarketSelection | Market selection tool. |
MultiCellMarketSelection | Multi-Cell Sampling Method. |
MultiCellPower | Multi-Cell Power Analysis Method. |
MultiCellWinner | Multi-Cell Winner Declaration Method for Market Selection. |
NumberLocations | Power Calculation to determine the number of test periods... |
plotCorrels | Plotting function for historical correlations between the... |
pvalueCalc | Calculate p-value for GeoLift. |
ReplaceTreatmentSplit | Replace Treatment locations to be able to use them for... |
run_simulations | Run simulations for treatment markets. |
SplitTreatmentEstimation | GeoLift fit for each Treatment location within Treatment... |
stochastic_market_selector | Stochastic Market Selector. |
TrimControls | Helper to trim controls for shorter run-times with minimal... |
type_of_test | Decides type of statistical function being applied for... |
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