Description Usage Arguments Value See Also
View source: R/dotbrroasanalysis.R
Performs a TBR ROAS Analysis.
1 2 3 4 5 | DoTBRROASAnalysis(obj, model, response, cost, n.sims = 1e+05, ...)
## S3 method for class 'GeoExperimentData'
DoTBRROASAnalysis(obj, model, response, cost,
n.sims = 1e+05, ...)
|
obj |
an object. |
model |
(string) id of the TBR to use. |
response |
(string) name of the column of the response variable. |
cost |
(string) name of the column of the cost variable, or alternatively a real number specifying the exact incremental cost (spend change). |
n.sims |
(integer) number of simulations to draw. |
... |
arguments passed to function 'DoTBRAnalysis'. |
A TBRROASAnalysisFit object.
DoTBRAnalysis, DoGBRROASAnalysis
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