DoTBRROASAnalysis: Performs a TBR ROAS Analysis.

In google/GeoexperimentsResearch: Geo Experiments

Description

Performs a TBR ROAS Analysis.

Usage

DoTBRROASAnalysis(obj, model, response, cost, n.sims = 1e+05, ...)

## S3 method for class 'GeoExperimentData'
DoTBRROASAnalysis(obj, model, response, cost,
  n.sims = 1e+05, ...)

Arguments

obj	an object.
model	(string) id of the TBR to use.
response	(string) name of the column of the response variable.
cost	(string) name of the column of the cost variable, or alternatively a real number specifying the exact incremental cost (spend change).
n.sims	(integer) number of simulations to draw.
...	arguments passed to function 'DoTBRAnalysis'.

Value

A TBRROASAnalysisFit object.

See Also

DoTBRAnalysis, DoGBRROASAnalysis

google/GeoexperimentsResearch documentation built on May 17, 2019, 7:42 a.m.