Man pages for google/GeoexperimentsResearch
Geo Experiments

aggregate.GeoTimeseriesAggregate the Metrics of a GeoTimeseries.
AggregateTimeseriesAggregate the metrics of a time series object over specified...
as.GBRROASAnalysisDataCoerces an object to a GBRROASAnalysisData object.
as.GeoExperimentDataCoerces an object to a GeoExperimentData object.
as.GeoTimeseriesCoerce an object to a GeoTimeseries object.
as.matrix.GeoTimeseriesCoerces a response metric of a GeoTimeseries to a matrix...
as.matrix.TBRQuantilesExtracts the real-valued matrix of quantiles from a...
as.TBRAnalysisDataCoerces an object to a TBRAnalysisData object.
as.TBRPlotDataCoerces an object to a TBRPlotData object.
CheckForAllTrueChecks whether all components are TRUE.
CheckForBadValuesChecks for bad values in given columns.
CheckForDuplicateRowsChecks whether the values in rows of given columns are not...
CheckForMappingChecks whether the mapping is consistent within a data frame.
CheckForMissingColumnsChecks whether specified column names exist in a data frame.
CheckForTypesChecks whether the vector values in the given list satisfies...
CheckGeoGroupNumberCheck that the specified geo group number is present in the...
CheckPeriodNumbersCheck that the specified period numbers are present in the...
CheckThatAn alternative version of assert_that, outputting a modified...
coef.GBRROASAnalysisFitGbr1Returns the model coefficients.
ComputeLinearModelWeightsComputes the weights to be used in the weighted linear model...
ConcatItemsConcatenate items of a vector, optionally quoting each.
confint.GBRROASAnalysisFitGbr1Returns the confidence intervals associated with the model...
CountRandomizationsCounts the total numbers of randomizations in a GeoStrata...
CountRandomizationsInAStratumCounts the total numbers of randomization in a single...
cumsum.PosteriorSimulationsReturns simulations of the posterior cumulative joint...
DoGBRROASAnalysisPerforms a GBR ROAS Analysis.
doroasanalysisPerforms a ROAS analysis using the given model.
DoROASPreanalysisPredicts the standard deviation (standard error) of the...
DoTBRAnalysisExecutes a TBR Causal Effect Analysis.
DoTBRAnalysisTbr1Performs a TBR Analysis using the 2-parameter linear model...
DoTBRROASAnalysisPerforms a TBR ROAS Analysis.
EstimateIncrementalEstimates the difference of a metric between the test and...
ExperimentPeriodsConstructs an ExperimentPeriods object.
ExtractExperimentPeriodsExtracts an ExperimentPeriods object.
ExtractGeoAssignmentExtracts a GeoAssignment object.
ExtractGeosExtract a Geos object from an object.
ExtractGeoStrataExtract a GeoStrata object from an object.
ExtractTreatmentAssignmentExtracts a TreatmentAssignment object.
FormatTextCompose text strings conditional on values of an object.
gbrroasanalysisdataConstructs a GBRROASAnalysisData object.
GenerateStrata[internal] Generate stratum numbers along a given vector.
GeoAssignmentConstructs a GeoAssignment object.
geoassignment-dataSample Geo Assignment Data
GeoExperimentDataConstructs a GeoExperimentData object.
GeoExperimentPreanalysisDataCreates a GeoExperimentPreanalysisData object.
GeosConstructor for Geos objects.
GeoStrataConstructor for 'GeoStrata' objects.
GeoTimeseriesConstructs a 'GeoTimeseries' object.
getgeogroupReturns the geo-to-geo group mapping.
GetGeoNamesExtracts the names of the geos from the object.
GetGeoNames.GeoStrataExtracts the unique names of the geos from a GeoStrata...
GetInfoGet a value of the 'info' attribute of an object.
GetMessageContextStringGet the current message context string.
GetModelIdsReturns the list of available model identifiers.
GetOneTBRDataFrameForGgplot[internal] Arranges a TBRPlotData or TBRROASPlotData object...
GetPreanalysisSummary[internal] Derives a short summary of the quantities for the...
GetTBRDataFrameForGgplot[internal] Arranges a TBRPlotData or TBRROASPlotData object...
GetTBRPlotPanelNamesReturns the names of available TBR panels in the default...
GetWeeklyAveragesCalculates the weekly averages of the metrics per geo.
GetWeeklyShadedBackgroundDataFrameForGgplot[internal] Create a data.frame to plot a weekly shaded...
IsFixedRandomizationTest if randomizing the geostrata can lead only to a single...
IsInPeriod[internal] Returns a logical vector indicating which of the...
IsStratumCompatibleWithRatiosChecks whether strata are compatible with group.ratios.
mapgeogroupsMap or merge geo group numbers into new group ids.
merge.GeoExperimentDataMerges two GeoExperimentData objects.
merge.GeoTimeseriesMerges two GeoTimeseries objects.
MessageForm a message, prefixed with the message context string.
MessagefForm a message, using sprintf.
plot.GeosGenerate a (gg)plot of a Geos object.
plot.GeoTimeseriesGenerate a (gg)plot of a GeoTimeseries object.
plot.TBRAnalysisFitTbr1Creates a graph of the TBR analysis fit.
plot.TBRPlotDataCreates a graph of the TBRPlotData object.
plot.TBRROASAnalysisFitCreates a graph of the TBR ROAS analysis fit.
print.GBRROASAnalysisFitGbr1Shows a summary of GBR analysis results.
print.ROASPreanalysisFitPrints a summary of the 'ROASPreanalysisFit' method.
print.TBRROASAnalysisFitShows a summary of TBR analysis results.
quantile.PosteriorSimulationsCompute the quantiles for the posterior simulations.
quantile.TBRAnalysisFitTbr1Computes quantiles of the cumulative, pointwise, or the...
quantile.TBRROASAnalysisFitComputes quantiles of the cumulative or pointwise...
RandomizeRandomize geos to groups.
RenameColumnsRenames columns of a data frame.
ROASAnalysisResultsConstructs a 'ROASAnalysisResults' object.
ROASPreanalysisFitRow[internal] Constructs a 'ROASPreanalysisFit'-compatible...
round.ROASAnalysisResultsRounds the estimates to a given number of decimal places.
salesandcost-dataSales and Cost Data
SetExperimentPeriodsAssociates the object with an ExperimentPeriods object.
SetGeoAssignmentAssociates the object with a 'GeoAssignment' object.
setgeogroupModifies the geo assignment in an object.
SetIncrementalResponseSets an incremental response for simulation purposes.
SetInfoSet the values of the 'info' attribute of an object.
SetMessageContextStringSave a string representing the current context of the program...
SetSpendChangeSets the spend change in a geo experiment for simulation...
SetTreatmentAssignmentAssociates the object with an TreatmentAssignment object.
signif.ROASAnalysisResultsRounds the estimates to a given number of significant digits.
SimulateGeoExperimentDataReturns a geo experiment data set.
SimulatePosteriorDraws a sample from a posterior distribution.
SimulateROASAnalysis[internal] Performs a ROAS analysis on one simulated data set...
SubsetReturns a subset of the object, ensuring that the resulting...
summary.GBRROASAnalysisFitGbr1Returns a concise summary of the ROAS estimate and confidence...
summary.ROASPreanalysisFitComputes a summary of the predicted ROAS estimate and...
summary.TBRAnalysisFitTbr1Returns a concise summary of the incremental response...
summary.TBRROASAnalysisFitReturns a concise summary of the incremental response...
TBRAnalysisDataConstructs a TBRAnalysisData object.
TreatmentAssignmentConstructs a TreatmentAssignment object.
utils_check_objectsVarious tests.
utils_check_vectorsTests each component of the vector 'x' for valid values.
utils_timeUtilities to manipulate Date objects.
google/GeoexperimentsResearch documentation built on May 14, 2017, 2 p.m.