Description Usage Arguments Value Note
Sets an incremental response for simulation purposes.
1 2 3 4 5 | SetIncrementalResponse(obj, response, periods = "all") <- value
## S3 replacement method for class 'GeoExperimentData'
SetIncrementalResponse(obj, response,
periods = "all") <- value
|
obj |
an object with the column '.spend'. |
response |
(string) name of the column which acts as the response metric. |
periods |
numbers of the periods which are affected; if this is "all", all periods are affected. |
value |
the absolute value of the incremental return on ad spend. Can
also be negative. Can also be NA, in the case of which the column
|
The object, with the modfied spend change column .response
.
Creates a column .response
if it does not exist, and registers it
as a metric. The column .response
contains the baseline response and
the incremental response, which is defined as the specified incremental
ROAS ('value') times the column '.spend'.
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