ROASAnalysisResults: Constructs a 'ROASAnalysisResults' object.

In google/GeoexperimentsResearch: Geo Experiments

Description

Constructs a ROASAnalysisResults object.

Usage

ROASAnalysisResults(estimate, lower, upper, level, incr.resp, incr.cost,
  threshold, post.prob, model)

Arguments

estimate	(number) iROAS point estimate.
lower	(number) lower bound of the interval estimate.
upper	(number or Inf) upper bound of the interval estimate.
level	(number between 0 and 1) confidence level.
incr.resp	(number) point estimate of the total incremental response.
incr.cost	(number) point estimate of the total incremental cost.
threshold	(number) threshold for calculating the posterior probability Pr(iROAS>thres|data).
post.prob	(number) posterior probability Pr(beta2 > threshold|data).
model	(string) id string indicating the model used.

Value

An object of class ROASAnalysisResults. This is a data.frame with the columns:

• estimate: point estimate of the incremental ROAS.

• precision: confidence/credible interval half-width. Calculated as 0.5 times the difference between upper and lower bounds; if upper is Inf, then precision is the distance between the estimate and the lower bound.

• lower: lower bound of the interval estimate.

• upper: upper bound of the interval estimate (can be Inf).

• level: confidence level.

• incr.resp: estimated incremental response.

• incr.cost: estimated incremental cost.

• thres: threshold for the posterior tail probability.

• prob: posterior tail probability Pr(iROAS>thres|data).

• model: model id.

google/GeoexperimentsResearch documentation built on May 17, 2019, 7:42 a.m.