nyt: New York Times ads

Description Usage Format Source

Description

This data set represents a (simulated) day<e2><80><99>s worth of ads shown and clicks recorded on the New York Times home page in May 2012. Each row represents a single user.

Usage

1

Format

A data frame with 458441 rows and 5 columns:

Age

Age of user.

Gender

Gender of user (0=female, 1=male).

Impressions

The number of times an ad is seen. Clicking or not is not taken into account.

Clicks

The number of times an ad has been clicked at.

Signed_In

Has the user been signed in (0=no, 1=yes).

Source

https://github.com/oreillymedia/doing_data_science


gschofl/coursedata documentation built on May 17, 2019, 8:52 a.m.