A dataset intended for use in the consideration set model, with the following parameters:
Number of rows - 6 unique candies for 307 participants to choose one from, total of 1842 observations.
Chosen - Indicator of whether or not a participant chose a candy, 0 = "Not chosen" and 1 = "Chosen".
Rank - Numerical value representing how each participant ranks each of 6 candies relative to one another, with higher values meaning higher favorability. Used to inform consideration step.
SEQ - Anonymized covariate used to inform consideration step of model.
Rate - Numerical value representing how each participant rates each of 6 candies in more objective manner, with higher values meaning higher favorability. Used to inform selection step.
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An object of class data.frame
with 1842 rows and 4 columns.
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