A dataset intended for use in the consideration set model, with the following parameters:
Number of rows - 12 unique snacks for 198 participants to choose two from, total of 2376 observations.
Chosen - Indicator of whether or not a participant chose a snack, 0 = "Not chosen" and 1 = "Chosen".
RankCent - Numerical value representing how each participant ranks each of 12 snacks relative to one another, with higher values meaning higher favorability. Used to inform consideration step.
D1,...,D11 - 11 anonymized covariates used to inform consideration and selection steps of model.
PrRateStd - Numerical value representing how each participant rates each of 12 snacks in more objective manner, with higher values meaning higher favorability. Used to inform selection step.
1 |
An object of class data.frame
with 2376 rows and 14 columns.
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