fb_ads_ga_format: fb_ads_ga_format

Description Usage Arguments

View source: R/fb_ads_ga_format.R

Description

Format your FB ads data for upload to GA

Usage

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fb_ads_ga_format(
  fb_ads_df,
  utm_medium,
  utm_source,
  utm_term = NULL,
  utm_content = NULL
)

Arguments

fb_ads_df

The data frame of advertisting data from Facebook

utm_medium

The medium of the campaign, this should match the values you set in your UTM codes in the URLs in the Facebook ads

utm_source

The source of the campaign, this should match the values you set in your UTM codes in the URLs in the Facebook ads

utm_term

The relevant keyword of the campaign, this should match the values you set in your UTM codes in the URLs in the Facebook ads (optional)

utm_content

The ad content of the campaign, this should match the values you set in your UTM codes in the URLs in the Facebook ads (optional)


neugelb/neugelbtools documentation built on July 7, 2020, 1:17 a.m.