ga_comparison_data: Get Google Analytics Comparison Data

In niedermansam/marketR: Utilities for Automating Marketing Reports

Description

A wrapper function around googleAnalyticsR::google_analytics() that returns a list with data from three time periods: the time period requested by date_range, the time period 1 year prior to date_range and the time period immediately preceding date_range.

Usage

ga_comparison_data(viewId, date_range = c(Sys.Date(), Sys.Date() - 1),
  metrics = c("users", "newUsers"), dimensions = c("date",
  "deviceCategory"), anti_sample = TRUE)

Arguments

viewId	The ID of the Google Analytics View to retrieve data from.
date_range	The date range to retrieve data from. Takes a vector of two dates with the format "YYYY-MM-DD"
metrics	Metrics to retrieve from Google Analytics
dimensions	Dimensions to retrieve from Google Analytics
anti_sample	Set to TRUE to disallow sampling.

Value

A list object with data for the current date range, the same date range 1 year prior, and the previous period.

niedermansam/marketR documentation built on Nov. 4, 2019, 10:06 p.m.