make_willingness_utility: Generate a 1-ecdf willing to pay + utility table

In sarid-ins/saridr: An R package for common tasks related to market research analysis via R

Description

Function accepts from a numeric variable of payment the respondent is willing to make. The function produces table with three variables: price- this is a spreading of the willing to pay price on a new scale prop_willing- proportion of respondents that are willing to pay any given price utility- prop_willing * price

Usage

make_willingness_utility(
  x,
  money_pay_var_string,
  jump = 1,
  var_min = NA,
  var_max = NA
)

Arguments

x	a tbl() with the data.
money_pay_var_string	Target variable name as string, represents money.
jump	by defoult ==1 jumps on the cost axis
var_min	by defoult = NA, allows you to specify the minimal value
var_max	by defoult = NA, allows you to specify the maximal value

Value

the function generates the cost, 1-ecdf willingness to pay cost value, and utility

Examples

quality_assurance <- data.frame(
ID = 1:500,
money_willing_to_pay = sample(seq(0,20,5), size = 500, replace = T),
year = sample(c("2018", "2019", "2020"), size = 500, replace = T))

quality_assurance %>%
    make_willingness_utility(money_pay_var_string = "money_willing_to_pay")

sarid-ins/saridr documentation built on Nov. 10, 2020, 9:07 p.m.