marketing | R Documentation |
A dataset containing information on the annual household income along with 13 other demographic factors of shopping mall customers in the San Francisco Bay Area.
data(marketing)
A data frame with 8993 rows and 14 variables:
ANNUAL INCOME OF HOUSEHOLD (PERSONAL INCOME IF SINGLE)
Sex, 1= male, 2 = female
Marital status
Age (categorized)
Education: 1. Grade 8 or less 2. Grades 9 to 11 3. Graduated high school 4. 1 to 3 years of college 5. College graduate 6. Grad Study
Occupation
HOW LONG HAVE YOU LIVED IN THE SAN FRAN./OAKLAND/SAN JOSE AREA?
DUAL INCOMES (IF MARRIED)
PERSONS IN YOUR HOUSEHOLD
PERSONS IN HOUSEHOLD UNDER 18
HOUSEHOLDER STATUS
TYPE OF HOME
ETHNIC CLASSIFICATION
WHAT LANGUAGE IS SPOKEN MOST OFTEN IN YOUR HOME? 1. English 2. Spanish 3. Other
Impact Resources, Inc., Columbus, OH (1987). Dataset available from https://hastie.su.domains/ElemStatLearn/data.html, formerly part of the ElemStatLearn package.
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