marketing: Marketing Data

marketingR Documentation

Marketing Data

Description

A dataset containing information on the annual household income along with 13 other demographic factors of shopping mall customers in the San Francisco Bay Area.

Usage

data(marketing)

Format

A data frame with 8993 rows and 14 variables:

Income

ANNUAL INCOME OF HOUSEHOLD (PERSONAL INCOME IF SINGLE)

Sex

Sex, 1= male, 2 = female

Marital

Marital status

Age

Age (categorized)

Edu

Education: 1. Grade 8 or less 2. Grades 9 to 11 3. Graduated high school 4. 1 to 3 years of college 5. College graduate 6. Grad Study

Occupation

Occupation

HowLong

HOW LONG HAVE YOU LIVED IN THE SAN FRAN./OAKLAND/SAN JOSE AREA?

Dual

DUAL INCOMES (IF MARRIED)

Persons

PERSONS IN YOUR HOUSEHOLD

Persons<18

PERSONS IN HOUSEHOLD UNDER 18

Status

HOUSEHOLDER STATUS

Type

TYPE OF HOME

Ethnic

ETHNIC CLASSIFICATION

Language

WHAT LANGUAGE IS SPOKEN MOST OFTEN IN YOUR HOME? 1. English 2. Spanish 3. Other

Source

Impact Resources, Inc., Columbus, OH (1987). Dataset available from https://hastie.su.domains/ElemStatLearn/data.html, formerly part of the ElemStatLearn package.


smn74/rankMANOVA documentation built on Aug. 20, 2023, 10:26 a.m.