R/metrics_definition.R

In y-bar/mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis

#' @include mmetrics.R
NULL

#' Advertisng world metrics
#'
#' Advertisng world metrics
#'
#' @export
ad_metrics <- define(
  count = n(),
  cost = sum(cost),
  impression = sum(impression),
  click = sum(click),
  conversion = sum(conversion),
  ctr  = sum(click)/sum(impression),
  cvr  = sum(conversion)/sum(click),
  ctvr = sum(conversion)/sum(impression),
  cpa  = sum(cost)/sum(conversion),
  cpc  = sum(cost)/sum(click),
  ecpm = sum(cost)/sum(impression) * 1000
)