csatraw: Customer Satisfaction Survey (raw data)

In TimTeaFan/dplyover: Create columns by applying functions to vectors and/or columns in 'dplyr'

Description

This data is randomly generated. It resembles raw data from a customer satisfaction survey using CSAT (Customer Satisfaction Score) for a contract-based product. The first three variables are given, all other variables come from a survey tool and are only named "item1" etc. A recoded version of this data set can be found here <csat>.

Usage

csatraw

Format

A tibble with 150 rows and 15 variables:

cust_id

Customer identification number

type

Type of customer: "new", "existing" or "reactive"

product

The type of product: "basic", "advanced" or "premium"

item1

The overall Customer Satisfaction Score

Scale: Ranging from 1 = "Very unsatisfied" to 5 = "Very satisfied"

item1_open

Follow-up question why the respondent gave this specific Customer Satisfaction rating. The open-ended answers have been coded into six categories: 11 = "great product", 12 = "good service", 13 = "friendly staff", 21 = "too expensive", 22 = "unfriendly", 23 = "no response" (multiple answers possible).

item2a, item3a, item4a, item5a, item6a

When did the customer have last contact via postal mail (item2a), phone (item3a), email (item4a), website (item5a), a retail shop (item6a) ?

Scale: 0 = "no contact", 1 = "more than 3 years ago", 2 = "within 1 to 3 years", 3 = "within the last year"

item2b, item3b, item4b, item5b, item6b

If customer had contact via postal mail (item2b), phone (item3b), email (item4b), website (item5b), a retail shop (item6b): How satisfied was he?

Scale: Ranging from 1 = "Very unsatisfied", to 5 = "Very satisfied"

Examples

csatraw

TimTeaFan/dplyover documentation built on Sept. 27, 2021, 3:14 p.m.