Web site traffic during a marketing campaign

Description

Web site traffic during a marketing campaign

Format

A data frame with 10 observations on the following 2 variables.

weeks

weeks into the marketing campaign - an ordered factor with levels 1 to 5

traffic

web site traffic (1000's of hits per day)

References

Peter R. Nelson, Marie Coffin and Karen A. F. Copeland (2003), Introductory Statistics for Engineering Experimentation, Elsevier. (Appendix A)

Examples

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str(webtraff)
dotplot(weeks ~ traffic, webtraff, type = c("p","a"),
        xlab = "Web traffic (1000's of hits per day)",
        ylab = "Weeks into the marketing campaign")

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