ABC: ABC Customer Satisfaction

In Gifi: Multivariate Analysis with Optimal Scaling

ABC Customer Satisfaction

Description

The ABC Company (a fictitious company) is a typical global supplier of integrated software, hardware, and services solutions to media and telecommunications service providers. The company develops, installs and maintains systems combining hardware, software and advanced electronics. These enabling systems support various lines of business, including Video on Demand, cable, and satellite TV, as well as a range of communications services, such as voice, video, data, Internet protocol, broadband, content, electronic, and mobile commerce. They launched an customer satisfaction survey designed to provide feedback on all company touch points and interactions with customers. It covers topics such as Equipment, Sales Support, Technical Support, Training, Supplies, Software Solutions, Customer Portal, Administrative Support, Terms, Conditions and Pricing and Site Planning and Installation.

Usage

ABC

Format

Data frame with 11 items on a 5-point Likert scale (except one item, see below)

satis:

Overall satisfaction level from ABC. (1 ... very low, 5 ... very high)

satis2010:

Overall satisfaction level from ABC's improvements during 2010. (1 ... very low, 5 ... very high)

best:

Is ABC your best supplier? (0 ... no; 1 ... yes)

recom:

Would you recommend ABC to other companies? (1 ... very unlikely, 5 ... very likely)

product:

If you were in the market to buy a product, how likely would it be for you to purchase an ABC product again? (1 ... very unlikely, 5 ... very likely)

equipment:

Overall satisfaction level from the equipment. (1 ... very low, 5 ... very high)

sales:

Overall satisfaction level from sales support. (1 ... very low, 5 ... very high)

technical:

Overall satisfaction level from technical support. (1 ... very low, 5 ... very high)

training:

Overall satisfaction level from ABC training. (1 ... very low, 5 ... very high)

purchase:

Overall satisfaction level from purchasing support. (1 ... very low, 5 ... very high)

pricing:

Overall satisfaction level from pricing and contracts. (1 ... very low, 5 ... very high)

References

Kenett, R. S., & Salini, S. (2012). Modern Analysis of Customer Surveys with Applications in R. New York: Wiley.

Examples

   head(ABC)

Gifi documentation built on Sept. 28, 2022, 3 a.m.