ChannelAttribution: Markov Model for Online Multi-Channel Attribution

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

Package details

AuthorDavide Altomare [cre, aut], David Loris [aut]
MaintainerDavide Altomare <info@channelattribution.io>
LicenseGPL-3 | file LICENSE
Version2.0.7
URL https://channelattribution.io
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("ChannelAttribution")

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ChannelAttribution documentation built on May 31, 2023, 9:26 p.m.