transition_matrix: Transition matrix.

In ChannelAttribution: Markov Model for Online Multi-Channel Attribution

Transition matrix.

Description

Estimate a k-order transition matrix from customer journey data.

Usage

transition_matrix(Data, var_path, var_conv, var_null, order=1, sep=">", 
                  flg_equal=TRUE, flg_adv=TRUE)

Arguments

Data	data.frame containing customer journeys data.
var_path	column name containing paths.
var_conv	column name containing total conversions.
var_null	column name containing paths that do not lead to conversions.
order	Markov Model order.
sep	separator between the channels.
flg_equal	if TRUE, transitions from a channel to itself will be considered.
flg_adv	if TRUE, ChannelAttribution Pro banner is printed.

Value

An object of class List containing a dataframe with channel names and a dataframe with the estimated transition matrix.

Author(s)

Davide Altomare ([e-mail]).

Examples

## Not run: 

library(ChannelAttribution)

data(PathData) 

transition_matrix(Data, var_path="path", var_conv="total_conversions",
                  var_null="total_null", order=1, sep=">", flg_equal=TRUE)

transition_matrix(Data, var_path="path", var_conv="total_conversions",
                  var_null="total_null", order=3, sep=">", flg_equal=TRUE)


## End(Not run)

ChannelAttribution documentation built on May 31, 2023, 9:26 p.m.