Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. It's called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identifying structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.
|Author||Davide Altomare, David Loris|
|Date of publication||2016-12-08 01:06:25|
|Maintainer||Davide Altomare <[email protected]>|
|License||GPL (>= 2)|
|URL||http://www.slideshare.net/adavide1982/markov-model-for-the-multichannel-attribution-problem http://www.lunametrics.com/blog/2016/06/30/marketing-channel-attribution-markov-models-r/ http://analyzecore.com/2016/08/03/attribution-model-r-part-1/|
|Package repository||View on CRAN|
Install the latest version of this package by entering the following in R:
Any scripts or data that you put into this service are public.
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.