ChannelAttribution: Markov Model for the Online Multi-Channel Attribution Problem

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. It's called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identifying structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

Install the latest version of this package by entering the following in R:
install.packages("ChannelAttribution")
AuthorDavide Altomare, David Loris
Date of publication2016-12-08 01:06:25
MaintainerDavide Altomare <davide.altomare@gmail.com>
LicenseGPL (>= 2)
Version1.10
http://www.slideshare.net/adavide1982/markov-model-for-the-multichannel-attribution-problem http://www.lunametrics.com/blog/2016/06/30/marketing-channel-attribution-markov-models-r/ http://analyzecore.com/2016/08/03/attribution-model-r-part-1/

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Files

src
src/Makevars
src/ChannelAttribution.h
src/Makevars.win
src/ChannelAttribution.cpp
NAMESPACE
data
data/PathData.rda
R
R/ChannelAttribution.R
MD5
DESCRIPTION
man
man/ChannelAttribution-package.Rd man/markov_model.Rd man/heuristic_models.Rd man/Data.Rd
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