ChannelAttribution: Markov Model for the Online Multi-Channel Attribution Problem
Version 1.12

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

Package details

AuthorDavide Altomare, David Loris
Date of publication2018-02-05 22:06:33 UTC
MaintainerDavide Altomare <[email protected]>
LicenseGPL (>= 2)
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:

Try the ChannelAttribution package in your browser

Any scripts or data that you put into this service are public.

ChannelAttribution documentation built on Feb. 6, 2018, 1:05 a.m.