ChannelAttribution: Markov Model for the Online Multi-Channel Attribution Problem
Version 1.10

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. It's called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identifying structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

Package details

AuthorDavide Altomare, David Loris
Date of publication2016-12-08 01:06:25
MaintainerDavide Altomare <[email protected]>
LicenseGPL (>= 2)
Package repositoryView on CRAN
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ChannelAttribution documentation built on May 30, 2017, 1:27 a.m.