heuristic_models: Heuristic models for the online attribution problem.

In ChannelAttribution: Markov Model for Online Multi-Channel Attribution

Heuristic models for the online attribution problem.

Description

Estimate theree heuristic models (first-touch, last-touch and linear) from customer journey data.

Usage

heuristic_models(Data, var_path, var_conv, var_value=NULL, sep=">", flg_adv=TRUE)

Arguments

Data	data.frame containing paths and conversions.
var_path	column name containing paths.
var_conv	column name containing total conversions.
var_value	column name containing total conversion value.
sep	separator between the channels.
flg_adv	if TRUE, ChannelAttribution Pro banner is printed.

Value

An object of class data.frame with the estimated number of conversions and the estimated conversion value attributed to each channel for each model.

Author(s)

Davide Altomare ([e-mail]).

Examples

## Not run: 

library(ChannelAttribution)

data(PathData) 

heuristic_models(Data,"path","total_conversions")
heuristic_models(Data,"path","total_conversions",var_value="total_conversion_value")


## End(Not run)

ChannelAttribution documentation built on May 31, 2023, 9:26 p.m.