cata_ryebread: cata_ryebread data

cata_ryebreadR Documentation

cata_ryebread data

Description

cata_ryebread data

Usage

data(cata_ryebread)

Format

CATA data. A data frame with 6 rows (the number of ryebread) and 1848 columns (the number of consumers (132) * the number of attributes (14)). For each consumer,each attribute and each product, there is 1 if the attribute has been checked by the consumer for the product, and 0 if not.

References

Giacalone, D. (2018). Product Performance Optimization. In Ares, G., & Varela, P. (Eds.) Methods in Consumer Research, Volume I (Chapter 7. pp. 159-185), Elsevier.

Examples

data(cata_ryebread)

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