Description Usage Arguments Value References Examples

This function allows you to calculate reach achieved at a given budget value from the ELMSO output.

1 | ```
reach.ELMSO(bid, a, z)
``` |

`bid` |
A p-dimensional vector of the bidded CPM at each website for a particular budget value |

`a` |
A p-dimensional vector of steepness values for the cost curves associated with each website |

`z` |
An n by p matrix of pageviews |

A value between 0 and 1 specifying the reach achieved with the given budget allocation.

Courtney Paulson, Lan Luo, and Gareth M. James (2018) Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising. Journal of Marketing Research: August 2018, Vol. 55, No. 4, pp. 489-506.

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