Description Usage Format Source References Examples
The data contains 1070 purchases where the customer either purchased Citrus Hill or Minute Maid Orange Juice. A number of characteristics of the customer and product are recorded.
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A data frame with 1070 observations on the following 18 variables.
PurchaseA factor with levels CH and MM
indicating whether the customer purchased Citrus Hill or Minute
Maid Orange Juice
WeekofPurchaseWeek of purchase
StoreIDStore ID
PriceCHPrice charged for CH
PriceMMPrice charged for MM
DiscCHDiscount offered for CH
DiscMMDiscount offered for MM
SpecialCHIndicator of special on CH
SpecialMMIndicator of special on MM
LoyalCHCustomer brand loyalty for CH
SalePriceMMSale price for MM
SalePriceCHSale price for CH
PriceDiffSale price of MM less sale price of CH
Store7A factor with levels No and Yes
indicating whether the sale is at Store 7
PctDiscMMPercentage discount for MM
PctDiscCHPercentage discount for CH
ListPriceDiffList price of MM less list price of CH
STOREWhich of 5 possible stores the sale occured at
Stine, Robert A., Foster, Dean P., Waterman, Richard P. Business Analysis Using Regression (1998). Published by Springer.
James, G., Witten, D., Hastie, T., and Tibshirani, R. (2013) An Introduction to Statistical Learning with applications in R, https://www.statlearning.com, Springer-Verlag, New York
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Purchase WeekofPurchase StoreID PriceCH PriceMM
CH:653 Min. :227.0 Min. :1.00 Min. :1.690 Min. :1.690
MM:417 1st Qu.:240.0 1st Qu.:2.00 1st Qu.:1.790 1st Qu.:1.990
Median :257.0 Median :3.00 Median :1.860 Median :2.090
Mean :254.4 Mean :3.96 Mean :1.867 Mean :2.085
3rd Qu.:268.0 3rd Qu.:7.00 3rd Qu.:1.990 3rd Qu.:2.180
Max. :278.0 Max. :7.00 Max. :2.090 Max. :2.290
DiscCH DiscMM SpecialCH SpecialMM
Min. :0.00000 Min. :0.0000 Min. :0.0000 Min. :0.0000
1st Qu.:0.00000 1st Qu.:0.0000 1st Qu.:0.0000 1st Qu.:0.0000
Median :0.00000 Median :0.0000 Median :0.0000 Median :0.0000
Mean :0.05186 Mean :0.1234 Mean :0.1477 Mean :0.1617
3rd Qu.:0.00000 3rd Qu.:0.2300 3rd Qu.:0.0000 3rd Qu.:0.0000
Max. :0.50000 Max. :0.8000 Max. :1.0000 Max. :1.0000
LoyalCH SalePriceMM SalePriceCH PriceDiff Store7
Min. :0.000011 Min. :1.190 Min. :1.390 Min. :-0.6700 No :714
1st Qu.:0.325257 1st Qu.:1.690 1st Qu.:1.750 1st Qu.: 0.0000 Yes:356
Median :0.600000 Median :2.090 Median :1.860 Median : 0.2300
Mean :0.565782 Mean :1.962 Mean :1.816 Mean : 0.1465
3rd Qu.:0.850873 3rd Qu.:2.130 3rd Qu.:1.890 3rd Qu.: 0.3200
Max. :0.999947 Max. :2.290 Max. :2.090 Max. : 0.6400
PctDiscMM PctDiscCH ListPriceDiff STORE
Min. :0.0000 Min. :0.00000 Min. :0.000 Min. :0.000
1st Qu.:0.0000 1st Qu.:0.00000 1st Qu.:0.140 1st Qu.:0.000
Median :0.0000 Median :0.00000 Median :0.240 Median :2.000
Mean :0.0593 Mean :0.02731 Mean :0.218 Mean :1.631
3rd Qu.:0.1127 3rd Qu.:0.00000 3rd Qu.:0.300 3rd Qu.:3.000
Max. :0.4020 Max. :0.25269 Max. :0.440 Max. :4.000
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