data_market_sim: Marketing dataset

In LMest: Generalized Latent Markov Models

Marketing dataset

Description

Simulated dataset related to customers of four different brands along with the prices of each transaction.

Usage

data(data_market_sim)

Format

A data frame with 200 observations on the following variables:

id

subject id.

time

occasion of observation.

brand

0 if the customer has purchased the product from brand A, 1 if brand B, 2 if brand C, 3 if brand D.

price

0 if the price of the transaction is in the range [0.1, 10], 1 if it is in (10, 30], 2 if it is in (30, 60], 3 if it is in (30, 100], 4 if it is in (100, 500] (in thousands of Euros).

age

age of the customer in years

income

income declared by the customer at the time of the first purchase (in thousands of Euros).

References

Pennoni, F., Pandolfi, S. and Bartolucci, F. (2024), LMest: An R Package for Estimating Generalized Latent Markov Models, Submitted to the R Journal, pp. 1-30.

Examples

data(data_market_sim)

LMest documentation built on April 3, 2025, 10:26 p.m.