MCI2: Market Area Models for Retail and Service Locations

Market area models are used to analyze and predict store choices and market areas concerning retail and service locations. This package is a more user-friendly wrapper of the functions in the package 'MCI' (Wieland 2017) providing market area analysis using the Huff Model or the Multiplicative Competitive Interaction (MCI) Model. In 'MCI2', also a function for creating transport costs matrices is provided.

Package details

AuthorThomas Wieland
MaintainerThomas Wieland <>
LicenseGPL (>= 2)
Package repositoryView on CRAN
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MCI2 documentation built on Aug. 2, 2019, 5:04 p.m.