Description Usage Format References Examples
The Car Configurator dataset (d_carconf
) came up from a marketing study aimed at investigating customer preferences toward different car features.
A sample of N=435 customers were asked to construct their car by using an online configurator system and choose among K=6 car modules in order of preference. The car features are labeled as:
1 = price, 2 = exterior design, 3 = brand, 4 = technical equipment, 5 = producing country and 6 = interior design.
The survey did not require a complete ranking elicitation, therefore the dataset is composed of partial top orderings of varying lengths. Missing positions are denoted with zero entries.
1 |
Object of S3 class c("top_ordering","matrix")
gathering a matrix of partial orderings with N=435 rows and K=6 columns. Each row lists the car features from the most important (Rank_1
) to the least important (Rank_6
) for a given customer.
Mollica, C. and Tardella, L. (2017). Bayesian Plackett-Luce mixture models for partially ranked data. Psychometrika, 82(2), pages 442–458, ISSN: 0033-3123, DOI: 10.1007/s11336-016-9530-0.
Hatzinger, R. and Dittrich, R. (2012). Prefmod: An R package for modeling preferences based on paired comparisons, rankings, or ratings. Journal of Statistical Software, 48(10), pages 1–31.
Dabic, M. and Hatzinger, R. (2009). Zielgruppenadaequate Ablaeufe in Konfigurationssystemen - eine empirische Studie im Automobilmarkt - Partial Rankings. In Hatzinger, R., Dittrich, R. and Salzberger, T. (eds), Praeferenzanalyse mit R: Anwendungen aus Marketing, Behavioural Finance und Human Resource Management. Wien: Facultas.
1 2 3 4 5 6 |
rank1 rank2 rank3 rank4 rank5 rank6
[1,] 6 2 1 5 3 4
[2,] 2 4 6 1 3 5
[3,] 6 3 2 5 4 1
[4,] 1 3 4 2 6 5
[5,] 6 2 5 3 0 0
[6,] 6 2 4 3 0 0
rank1 rank2 rank3 rank4 rank5 rank6
[1,] 6 2 1 5 3 4
[2,] 2 4 6 1 3 5
[3,] 6 3 2 5 4 1
[4,] 1 3 4 2 6 5
[5,] 6 2 5 3 4 1
[6,] 1 6 2 4 3 5
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