ESTF_gamma: Estimating model parameter gamma(no-purchase utility).

In RMM: Revenue Management Modeling

Estimating model parameter gamma(no-purchase utility).

Description

Estimating model parameter gamma(no-purchase utility) given estimated model parameters. Internal function that users should not call directly.

Usage

ESTF_gamma(
  eta_wo_k,
  Attr,
  Choice_Set_List,
  Alts_Same_Choice_Set,
  Is_Purchase,
  Base_Prod,
  Num_Prod,
  Num_Attr,
  cond
)

Arguments

Attr	list, a set of data frame in which alternative specific variables.
Choice_Set_List	list, product code included for each choice set.
Alts_Same_Choice_Set	list, for internal calculation, a list of data exposed to the same choice set.
Is_Purchase	list, for internal calculation, list of customers who are exposed to the same choice set who purchased the product. If purchased 1, otherwise 0.
Base_Prod	numeric, the baseline product number
Num_Prod	numeric, the number of all products in observed data.
Num_Attr	numeric, the number of attributes in observed data.
cond	numeric, the value associated with prop, which is the argument of the rmm function. (1-prop)/prop.

Value

The estimated value of parameters except gamma(no-purchase utility).

RMM documentation built on May 9, 2022, 5:08 p.m.