iU | R Documentation |
Calculating a value of score function with respect to parameter gamma for each individual and each alternative. Internal function that users should not call directly.
iU( eta_wo_k, gamma, Attr, Choice_Set_List, Alts_Same_Choice_Set, Is_Purchase, Base_Prod, Num_Prod, Num_Attr, cond )
eta_wo_k |
numeric, estimated model parameters normalized for baseline product. |
gamma |
numeric, estimated gamma(no-purchase utility). |
Attr |
list, a set of data frame in which alternative specific variables. |
Choice_Set_List |
list, product code included for each choice set. |
Alts_Same_Choice_Set |
list, for internal calculation, a list of data exposed to the same choice set. |
Is_Purchase |
list, for internal calculation, list of customers who are exposed to the same choice set who purchased the product. If purchased 1, otherwise 0. |
Base_Prod |
numeric, the baseline product number |
Num_Prod |
numeric, the number of all products in observed data. |
Num_Attr |
numeric, the number of attributes in observed data. |
cond |
numeric, the value associated with prop, which is the argument of the |
a value of score function with respect to parameter gamma for each individual and each alternative.
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