seg_seq: Create the segment sequence container

View source: R/segment_sequence.R

seg_seqR Documentation

Create the segment sequence container

Description

This function combines rules into a sequence container.

Usage

seg_seq(
  context = "visits",
  rules = NULL,
  sequence = "in_order",
  exclude = FALSE,
  exclude_checkpoint = NULL
)

Arguments

context

Defines the level that the segment logic should operate on. Valid values for sequential segments is visitors and visits. See Details

rules

List of rules created using seg_rule() function. Must be wrapped in a list() function.

sequence

How should the sequence of items be considered. Options: in_order (default), before, after, and, or

exclude

Excludes the entire sequence container which will include all rules.

exclude_checkpoint

Which checkpoints (rules) should be excluded. Example c(1, 4). See Details

Details

Context

The rules in a segment have a context that specify the level of operation. The context can be "visitors", "visits" or "hits." As an example, let's build a segment rule where revenue is greater than 0 (meaning a purchase took place) and change the context to see how things change. If the context is set to "visitors", the segment includes all hits from visitors that have a purchase of some kind during a visit. This is useful in analyzing customer behavior in visits leading up to a purchase and possibly behavior after a purchase. If the context is set to "visits", the segment includes all hits from visits where a purchase occurred. This is useful for seeing the behavior of a visitor in immediate page views leading up to the purchase. If the context is set to "hits", the segment only includes hits where a purchase occurred, and no other hits. This is useful in seeing which products were most popular. In the above example, the context for the container listed is hits. This means that the container only evaluates data at the hit level, (in contrast to visit or visitor level). The rows in the container are also at the hit level.

Exclude checkpoint

Ensures the next checkpoint doesn't happen between the preceding checkpoint and the subsequent checkpoint. If there is no subsequent checkpoint then the excluded checkpoint must not occur at any point after the preceding checkpoint. If there is no preceding checkpoint then the excluded checkpoint must not have occurred at any point preceding the subsequent checkpoint.

More Information

Sequential segments can be difficult to get right. Referencing this article can help: https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en

Value

a structured list of containers to be used to build the segment


adobeanalyticsr documentation built on Oct. 18, 2022, 5:06 p.m.