footdata: footdata

In genpathmox: Pathmox Approach Segmentation Tree Analysis

footdata

Description

footdata

Usage

footdata

Format

footdata data refers to a marketing research study from 2018 concerning the experience of watching a football match in the stadium of a top Spanish football club. For confidentiality reasons, the complete details of the survey-based study will not be provided. Only the description of the variables is given. The data consist of a total of 20 variables, measured for 362 spectators. The 20 variables are divided into two groups. One group is formed of 15 indicator variables for the structural model, and the other group is formed of 5 categorical variables. Each block of indicator refers to a specific construct.

Latent variable description

QUA:

Spectators’ perception of service performance, based on evaluations of service dimensions

IMA:

Spectators’ perception of the attributes, players, management and condition of the club

SAT:

Spectators’ evaluation of the perceived benefits of attending a match

LOY:

Spectators’ deeply held commitment to repeat and recommend assisting a match

Manifest variables description

QUA1:

Tickets (availability, information, and staff attitudes)

QUA2:

Accessibility (accessibility, signposting, queue safety, and admission organization)

QUA3:

Facilities (shops, restrooms, seating, restaurants)

QUA4:

Stadium (loudspeakers, appearance, staff competence, cleanliness, Security/safety)

IMA1:

It is a great club

IMA2:

It has a good team

IMA3:

It is an ambitious club

IMA4:

It is a heroic club

SAT1:

The stadium experience was satisfactory

SAT2:

The time spent at the stadium was worth it

SAT3:

The money spent at the stadium was worth it

SAT4:

The experience met all my expectations

SAT5:

Overall satisfaction

LOY1:

I would recommend the experience at this stadium

LOY2:

I intend to repeat the experience at this stadium

Categorical Variables description

gender:

Gender of the spectators, a factor with levels: FEMALE and MALE

age:

Age of the spectators, a factor with levels <=30, 31-45, and >=46

tourist:

Whether the spectator was a tourist or not, a factor with levels: YES or NO

companion:

Who Accompanying the spectator, a factor with levels: FRIENDS, FAMILY, and OTHERS

Involvement:

Degree of involvement, a factor with levels: FAN, MEMBER, and OTHERS

Source

Universitat Autonoma of Barcelona . Business departament, Universitat Autonoma de Barcelona.

References

Lamberti, G., Rialp, J., and Simon, A. (2021). Antecedents of satisfaction and loyalty in different spectator tribes in a football context. International Journal of Sports Marketing and Sponsorship, doi: 10.1108/IJSMS-12-2020-0210;

genpathmox documentation built on Oct. 26, 2023, 5:08 p.m.