Uses simple Bayesian conjugate prior update rules to calculate the win probability of each option, value remaining in the test, and percent lift over the baseline for various marketing objectives. References: Fink, Daniel (1997) "A Compendium of Conjugate Priors" <https://www.johndcook.com/CompendiumOfConjugatePriors.pdf>. Stucchio, Chris (2015) "Bayesian A/B Testing at VWO" <https://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technical_whitepaper.pdf>.
|Maintainer||Ryan Angi <firstname.lastname@example.org>|
|License||MIT + file LICENSE|
|Package repository||View on CRAN|
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