View source: R/calculate_total_cm.R
calculate_total_cm | R Documentation |
Calculate Total CM
calculate_total_cm(rev_per_click, cost_per_click, expected_clicks)
rev_per_click |
vector of rev per click samples |
cost_per_click |
vector of cost per click (cpc) samples |
expected_clicks |
vector of expected clicks (expected CTR * fixed impressions) |
vector of CM estimates (dbl)
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