calculate_total_cm: Calculate Total CM

View source: R/calculate_total_cm.R

calculate_total_cmR Documentation

Calculate Total CM

Description

Calculate Total CM

Usage

calculate_total_cm(rev_per_click, cost_per_click, expected_clicks)

Arguments

rev_per_click

vector of rev per click samples

cost_per_click

vector of cost per click (cpc) samples

expected_clicks

vector of expected clicks (expected CTR * fixed impressions)

Value

vector of CM estimates (dbl)


grizbayr documentation built on Oct. 9, 2023, 5:10 p.m.