grizbayr-package: grizbayr: Bayesian Inference for A|B and Bandit Marketing...

grizbayr-packageR Documentation

grizbayr: Bayesian Inference for A|B and Bandit Marketing Tests

Description

Uses simple Bayesian conjugate prior update rules to calculate the win probability of each option, value remaining in the test, and percent lift over the baseline for various marketing objectives. References: Fink, Daniel (1997) "A Compendium of Conjugate Priors" https://www.johndcook.com/CompendiumOfConjugatePriors.pdf. Stucchio, Chris (2015) "Bayesian A/B Testing at VWO" https://vwo.com/downloads/VWO_SmartStats_technical_whitepaper.pdf.

See Also

Useful links:


grizbayr documentation built on Oct. 9, 2023, 5:10 p.m.