pricesensitivitymeter: Van Westendorp Price Sensitivity Meter Analysis

An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approach to analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).

Package details

AuthorMax Alletsee [aut, cre]
MaintainerMax Alletsee <>
LicenseMIT + file LICENSE
Package repositoryView on CRAN
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pricesensitivitymeter documentation built on Oct. 20, 2021, 1:07 a.m.