pricesensitivitymeter: Van Westendorp Price Sensitivity Meter Analysis

An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approach to analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).

Package details

AuthorMax Alletsee [aut, cre]
MaintainerMax Alletsee <[email protected]>
LicenseMIT + file LICENSE
Package repositoryView on CRAN
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pricesensitivitymeter documentation built on Oct. 21, 2018, 5:03 p.m.