summary.psm: Summarizing Price Sensitivity Meter Analyses

In pricesensitivitymeter: Van Westendorp Price Sensitivity Meter Analysis

Summarizing Price Sensitivity Meter Analyses

Description

summary method for class "psm".

Usage

## S3 method for class 'psm'
summary(object, ...)

Arguments

object	an object of class "psm", usually a result of a call to psm_analysis or psm_analysis_weighted.
...	further arguments from other methods - will be ignored in the summary

References

Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price" Proceedings of the 29th ESOMAR Congress, 139–167. Online available at https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" Proceedings of the American Marketing Association Advanced Research Techniques Forum.

See Also

A comprehensive description of all elements of an object of class "psm" can be found in psm_analysis and psm_analysis_weighted.

The generic summary function.

pricesensitivitymeter documentation built on May 29, 2024, 6:03 a.m.