Data for 455 days of attendance records for Auckland Zoo, from January 1, 1993. Note that only 440 values are given due to missing values. It was of interest to assess whether an advertising campaign was effective in increasing attendance.
A data frame with 440 observations on 6 variables.
|[,1]||attendance||numeric||Number of visitors|
|[,2]||time||numeric||Time in days since the start of the study|
|[,3]||sun.yesterday||numeric||Hours of sunshine the previous day|
|[,4]||tv.adds||numeric||Average spending on TV advertising in the previous week (\$000 per day)|
|[,5]||nice.day||factor||Assessment based on number of hours of sunshine (0 = No, 1 = Yes)|
|[,6]||day.type||factor||Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)|
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