zoo.df: Zoo Attendance during an Advertising Campaign
In s20x: Functions for University of Auckland Course STATS 201/208 Data Analysis
zoo.df R Documentation
Zoo Attendance during an Advertising Campaign
Description
Data for 455 days of attendance records for Auckland Zoo, from January 1,
1993. Note that only 440 values are given due to missing values. It was of
interest to assess whether an advertising campaign was effective in
increasing attendance.
Format
A data frame with 440 observations on 6 variables.
- attendance
numeric. Number of visitors
- time
numeric. Time in days since the start of the study
- sun.yesterday
numeric. Hours of sunshine the previous day
- tv.ads
numeric. Average spending on TV advertising in the previous week (1000s of dollars per day)
- nice.day
factor. Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
- day.type
factor. Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)
s20x documentation built on Jan. 14, 2026, 9:07 a.m.
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| zoo.df | R Documentation |
Zoo Attendance during an Advertising Campaign
Description
Data for 455 days of attendance records for Auckland Zoo, from January 1, 1993. Note that only 440 values are given due to missing values. It was of interest to assess whether an advertising campaign was effective in increasing attendance.
Format
A data frame with 440 observations on 6 variables.
- attendance
numeric. Number of visitors
- time
numeric. Time in days since the start of the study
- sun.yesterday
numeric. Hours of sunshine the previous day
- tv.ads
numeric. Average spending on TV advertising in the previous week (1000s of dollars per day)
- nice.day
factor. Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
- day.type
factor. Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)
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