zoo.df: Zoo Attendance during an Advertising Campaign

In s20x: Functions for University of Auckland Course STATS 201/208 Data Analysis

Zoo Attendance during an Advertising Campaign

Description

Data for 455 days of attendance records for Auckland Zoo, from January 1, 1993. Note that only 440 values are given due to missing values. It was of interest to assess whether an advertising campaign was effective in increasing attendance.

Format

A data frame with 440 observations on 6 variables.

[,1]	attendance	numeric	Number of visitors
[,2]	time	numeric	Time in days since the start of the study
[,3]	sun.yesterday	numeric	Hours of sunshine the previous day
[,4]	tv.adds	numeric	Average spending on TV advertising in the previous week (1000s of dollars per day)
[,5]	nice.day	factor	Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
[,6]	day.type	factor	Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)

s20x documentation built on Aug. 21, 2023, 5:07 p.m.