corp_rep_data: Measurement Instrument for the Corporate Reputation Model

Description Usage Format Details References Examples

Description

The data set is used as measurement instrument for corporate reputation.

Usage

1

Format

A data frame with 344 rows and 46 variables:

serviceprovider

A categorical variable for the service provider: 1, 2, 3, or 4.

servicetype

A categorical variable for the service type: 1=Prepaid plan (n=125); 2=Contract plan (n=219).

csor_1

The company behaves in a socially conscious way.

csor_2

The company is forthright in giving information to the public.

csor_3

The company has a fair attitude toward competitors.

csor_4

The company is concerned about the preservation of the environment.

csor_5

The company is not only concerned about the profits.

csor_global

Please assess the extent to which the company acts in socially conscious ways 0 (not at all) to 7 (definitely).

attr_1

The company is succesful in attracting high-quality employees.

attr_2

I could see myself working at the company.

attr_3

I like the physical appearance of the company/buildings/shops, etc.

attr_global

Please assess the company’s overall attractiveness; 0=very low; 7=very high.

perf_1

The company is a very well managed company.

perf_2

The company is an economically stable company.

perf_3

The business risk for the company is modest compared to its competitors.

perf_4

The company has growth potential.

perf_5

The company has a clear vision about the future of the company.

perf_global

Please assess the company’s overall performance; 0=very low; 7=very high.

qual_1

The products/services offered by the company are of high quality.

qual_2

The company is an innovator, rather than an imitator with respect to industry.

qual_3

The company's services/products offer good quality for money.

qual_4

The services the company offered are good.

qual_5

Customer concerns are held in high regard at the company.

qual_6

The company is a reliable partner for customers.

qual_7

The company is a trustworthy company.

qual_8

I have a lot of respect for the company.

qual_global

Please assess the overall quality of the company’s activities; 0=very low; 7=very high.

like_1

The company is a copany that I can better identify with than other companies.

like_2

The company is a company that I would regret more not having if it no longer existed than other companies.

like_3

I regard the company as a likeable company.

comp_1

The company is a top competitor in its market.

comp_2

As far as I know, the company is recognized worldwide.

comp_3

I believe that the company performs at a premium level.

cusl_1

I would recommend the company to friends and relatives.

cusl_2

If I had to choose again, I would choose the company as my mobile phone services provider.

cusl_3

I will remain a customer of the company in the future.

cusa

I am satisfied with company.

age

?

education

Categorical for education.

occupation

Categorical for type of occupation.

nphh

?

sample_type

?

mga_1

Multi Group Analysis 1.

mga_2

Multi Group Analysis 2.

mga_3

Multi Group Analysis 3.

mga_4

Multi Group Analysis 4.

switch_1

It takes me a great deal of time to switch to another company.

switch_2

It costs me too much to switch to another company.

switch_3

It takes a lot of effort to get used to a new company with its specific "rules" and practices.

switch_4

In general, it would be a hassle switching to another company.

Details

The data frame mobi contains the observed data for the model specified by Corporate Reputation.

References

Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (2nd ed.). Thousand Oakes, CA: Sage.

Examples

1
data("corp_rep_data")

seminr documentation built on Sept. 5, 2021, 5:36 p.m.