corp_rep_data2: A Second Measurement Instrument for the Corporate Reputation...

Description Usage Format Details References Examples

Description

The data set is used as measurement instrument for corporate reputation.

Usage

1

Format

A data frame with 347 rows and 49 variables:

servicetype

A categorical variable for the service type: 1=Postpaid plan; 2=Prepaid plan.

serviceprovider

A categorical variable for the service provider: 1, 2, 3, or 4.

cusa

If you consider your experiences with "company", how satisfied are you with "company"?

cusl_1

I would recommend "the company" to friends and relatives.

cusl_2

If I had to choose again, I would choose "the company" as my mobile phone services provider.

cusl_3

I will remain a customer of "the company" in the future.

qual_1

The products/services offered by "the company" are of high quality.

qual_2

"The company" is an innovator, rather than an imitator with respect to the mobile phone service industry.

qual_3

"The company's" services/products offer good quality for money.

qual_4

The services "the company" offers are good.

qual_5

Customer concerns are held in high regard at "the company".

qual_6

"The company" is a reliable partner for customers.

qual_7

"The company" is a trustworthy company.

qual_8

I have a lot of respect for "the company".

perf_1

"The company" is a very well managed company.

perf_2

"The company" is an economically stable company.

perf_3

The business risk of "the company" is reasonable compared to its competitors.

perf_4

The growth of "the company" is promising.

perf_5

"The company" has a clear vision about the future of the company.

csor_1

"The company" behaves in a socially conscious way.

csor_2

"The company" is honest in giving information to the public.

csor_3

"The company" competes fairly in the indsutry.

csor_4

"The company" cares for the preservation of the environment.

csor_5

"The company" is doing more than just making profits.

attr_1

"The company" is succesful in attracting high-quality employees.

attr_2

I could see myself working at "the company".

attr_3

I like the physical appearance of "the company" (company/buildings/shops, etc.).

comp_1

"The company" is a top competitor in its market.

comp_2

As far as I know, "the company" is recognized worldwide.

comp_3

I believe that "the company" performs at a premium level.

like_1

"The company" is a company that I can better identify with than other companies.

like_2

When comparing with other companies, "The company" is the company I would regret more if it no longer existed.

like_3

I regard "the company" as a likeable company.

qual_global

Please assess the general quality of "the company".

perf_global

Please assess the general performance of "the company".

csor_global

Please assess the extent to which "the company" acts in socially conscious ways.

attr_global

Please assess the attractiveness of "the company".

switch_1

It takes me a great deal of time to switch to another mobile phone services provider.

switch_2

It costs me too much to switch to another mobile phone services provider.

switch_3

It takes a lot of effort to get used to a new mobile phone services provider with its specific "rules" and practices.

switch_4

In general, it would be a hassle switching to another mobile phone services provider.

Details

The data frame mobi contains the observed data for the model specified by Corporate Reputation.

References

Sarstedt, M., Hair Jr, J. F., Cheah, J. H., Becker, J. M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal (AMJ), 27(3), 197-211.

Examples

1
data("corp_rep_data2")

seminr documentation built on Sept. 5, 2021, 5:36 p.m.