corp_rep_data2: A Second Measurement Instrument for the Corporate Reputation...
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corp_rep_data2

R Documentation

A Second Measurement Instrument for the Corporate Reputation Model

Description

The data set is used as measurement instrument for corporate reputation.

Usage

corp_rep_data2

Format

A data frame with 347 rows and 49 variables:

servicetype: A categorical variable for the service type: 1=Postpaid plan; 2=Prepaid plan.
serviceprovider: A categorical variable for the service provider: 1, 2, 3, or 4.
cusa: If you consider your experiences with "company", how satisfied are you with "company"?
cusl_1: I would recommend "the company" to friends and relatives.
cusl_2: If I had to choose again, I would choose "the company" as my mobile phone services provider.
cusl_3: I will remain a customer of "the company" in the future.
qual_1: The products/services offered by "the company" are of high quality.
qual_2: "The company" is an innovator, rather than an imitator with respect to the mobile phone service industry.
qual_3: "The company's" services/products offer good quality for money.
qual_4: The services "the company" offers are good.
qual_5: Customer concerns are held in high regard at "the company".
qual_6: "The company" is a reliable partner for customers.
qual_7: "The company" is a trustworthy company.
qual_8: I have a lot of respect for "the company".
perf_1: "The company" is a very well managed company.
perf_2: "The company" is an economically stable company.
perf_3: The business risk of "the company" is reasonable compared to its competitors.
perf_4: The growth of "the company" is promising.
perf_5: "The company" has a clear vision about the future of the company.
csor_1: "The company" behaves in a socially conscious way.
csor_2: "The company" is honest in giving information to the public.
csor_3: "The company" competes fairly in the indsutry.
csor_4: "The company" cares for the preservation of the environment.
csor_5: "The company" is doing more than just making profits.
attr_1: "The company" is succesful in attracting high-quality employees.
attr_2: I could see myself working at "the company".
attr_3: I like the physical appearance of "the company" (company/buildings/shops, etc.).
comp_1: "The company" is a top competitor in its market.
comp_2: As far as I know, "the company" is recognized worldwide.
comp_3: I believe that "the company" performs at a premium level.
like_1: "The company" is a company that I can better identify with than other companies.
like_2: When comparing with other companies, "The company" is the company I would regret more if it no longer existed.
like_3: I regard "the company" as a likeable company.
qual_global: Please assess the general quality of "the company".
perf_global: Please assess the general performance of "the company".
csor_global: Please assess the extent to which "the company" acts in socially conscious ways.
attr_global: Please assess the attractiveness of "the company".
switch_1: It takes me a great deal of time to switch to another mobile phone services provider.
switch_2: It costs me too much to switch to another mobile phone services provider.
switch_3: It takes a lot of effort to get used to a new mobile phone services provider with its specific "rules" and practices.
switch_4: In general, it would be a hassle switching to another mobile phone services provider.

Details

The data frame mobi contains the observed data for the model specified by Corporate Reputation.

References

Sarstedt, M., Hair Jr, J. F., Cheah, J. H., Becker, J. M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal (AMJ), 27(3), 197-211.