R/koller-data.R

In smacofx: Flexible Multidimensional Scaling and 'smacof' Extensions

#' Responses to the SCC scale and CSII scale (n=1013). 
#'
#' 1013 respondents answered the items of the consumer susceptibility top interpersonal influence (CSII) and the self-concept clarity (SCC) scale. The answers are on a five-point-Likert scale with 1 meaning "fully agree" and 5 meaning "fully disagree". Note that on scc the 10th item is reversed coded to align with the other items.
#'
#' @format A 1013 x 24 data frame.  
#' @source Koller, Floh, Zauner, Rusch (2013) "Persuasibility and the Self – Investigating Heterogeneity among Consumers". Australasian Marketing Journal, 21, 94-104. 
#' @name koller
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