labels: Labels and Perception of Quality

Description Format Source

Description

Students in MAT 111 performed an experiment to see whether the perception of the quality of peanut butter was affected by the labeling on the peanut butter jar. Each subject tasted from two jars, one of which was labeled Jiff, and the other of which was labeled Great Value (a cheaper brand). Unknown to the subjects, both jars contained Great Value peanut butter. Each subject rated the quality of the peanut butter on a scale of 1 to 10.

Format

A data frame with 30 observations on the following 3 variables.

jiffrating

rating subject gave to the PB in the jar with the Jiff label

greatvaluerating

rating subject gave to the PB in the jar with the Great Value label

sex

a factor with levels female male

Source

MAT 111 at Georgetown College


tigerstats documentation built on July 2, 2020, 2:32 a.m.