tools4uplift: Tools for Uplift Modeling

Uplift modeling aims at predicting the causal effect of an action such as a marketing campaign on a particular individual. In order to simplify the task for practitioners in uplift modeling, we propose a combination of tools that can be separated into the following ingredients: i) quantization, ii) visualization, iii) variable selection, iv) parameters estimation and, v) model validation. For more details, see <https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf>.

Getting started

Package details

AuthorMouloud Belbahri, Olivier Gandouet, Alejandro Murua, Vahid Partovi Nia
MaintainerMouloud Belbahri <mouloud.belbahri@gmail.com>
LicenseGPL-2 | GPL-3
Version1.0.0
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("tools4uplift")

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tools4uplift documentation built on Jan. 6, 2021, 5:09 p.m.