tools4uplift: Tools for Uplift Modeling

Uplift modeling aims at predicting the causal effect of an action such as a medical treatment or a marketing campaign on a particular individual, by taking into consideration the response to a treatment. In order to simplify the task for practitioners in uplift modeling, we propose a combination of tools that can be separated into the following ingredients: i) quantization, ii) visualization, iii) feature engineering, iv) feature selection and, v) model validation. For more details, please read Belbahri et Al. (2019) <https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf>.

Package details

AuthorMouloud Belbahri, Olivier Gandouet, Alejandro Murua, Vahid Partovi Nia
MaintainerMouloud Belbahri <[email protected]>
LicenseGPL-2 | GPL-3
Version0.1-1
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("tools4uplift")

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tools4uplift documentation built on May 1, 2019, 6:27 p.m.