Description Usage Arguments Value Author(s) References See Also Examples
Predictions from the interaction uplift model estimator with associated model performance.
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object |
an object of class |
newdata |
a data frame containing the treatment, the outcome and the predictors of observations at which predictions are required. |
treat |
name of a binary (numeric) vector representing the treatment assignment (coded as 0/1). |
... |
additional arguments to be passed to |
a vector of predicted uplift
Mouloud Belbahri
Lo, V., S., Y. (2002) The true lift model: a novel data mining approach to response modeling in database marketing. ACM SIGKDD Explorations Newsletter, Vol. 4(2), 78-86.
Belbahri, M., Murua, A., Gandouet, O., and Partovi Nia, V. (2019) Uplift Regression, <https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf>
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